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Practice Building
Welcome to the Practice Building Course
Welcome
Week 1 - Your Vision
Introduction to Week 1
Lecture 1 - What Will You Gain From This Course? (22:29)
Lecture 2 - What do You Want? (18:56)
Lecture 3 - Storytime (4:44)
Lecture 4 - Reverse Engineering (9:15)
Section 5 - Who are You? (11:44)
Lecture 6 - Define Your Why (14:34)
Lecture 7 - What are Your Selling? (6:21)
Week 1 Homework
Week 2 - Who are You Aiming at?
Introduction to Week 2
Lecture 1 - It's Not About You, It's About Your Client (6:01)
Lecture 2 - Your Ideal Client (5:52)
Lecture 3 - Understanding Value (8:39)
Lecture 4 - Your Mission Statement (4:51)
Lecture 5 - Your Niche (10:03)
Lecture 6 - Your Competitors (15:00)
Week 2 Homework
Week 3 - Website
Introduction to Week 3
Lecture 1 - Website basics (18:35)
Lecture 2 - First Impressions (9:23)
Lecture 3 - Making Your Website Work for You (24:18)
Lecture 4 - Search Engine Optimisation (SEO) (18:46)
Lecture 5 - Additional Key Points (17:36)
Week 3 Homework
Week 4 - Writing Your Copy
Introduction to Week 4
Lecture 1 - Why is content marketing so important? (9:26)
Lecture 2 - Your Brand (11:09)
Lecture 3 - Your Client's Journey (13:33)
Lecture 4 - Your Tagline (6:54)
Lecture 5 - The Hard Sell (12:50)
Lecture 6 - Other Marketing Channels (14:10)
Week 4 Homework
Week 5 - Social Media
Introduction to Week 5
Lecture 1 - Why Social Media? (17:01)
Lecture 2 - Defining Your Social Media Goals (9:32)
Lecture 3 - Defining Your Brand Visually (16:31)
Lecture 4 - Which Platforms? (24:56)
Lecture 5 - Getting Followers (21:50)
Lecture 6 - Content (18:08)
Lecture 7 - Maintaining Social Media (18:00)
Week 5 Homework
Week 6 - Non-Digital and Practice Management
Introduction to Week 6
Lecture 1 - Non-Digital Sources of Clients (12:40)
Lecture 2 - Efficient and Effective Practice Management (7:23)
Lecture 3 - Self Employed or Limited Company? (7:55)
Lecture 4 - Practice Management (21:37)
Lecture 5 - Setting Rates (18:41)
Lecture 6 - Final Points (11:01)
Resources Section
Additional Resources
Thank You
Lecture 6 - Other Marketing Channels
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