Curriculum
Welcome to the Practice Building Course
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Week 1 - Your Vision
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- Introduction to Week 1
- Lecture 1 - What Will You Gain From This Course? (22:29)
- Lecture 2 - What do You Want? (18:56)
- Lecture 3 - Storytime (4:44)
- Lecture 4 - Reverse Engineering (9:15)
- Section 5 - Who are You? (11:44)
- Lecture 6 - Define Your Why (14:34)
- Lecture 7 - What are Your Selling? (6:21)
- Week 1 Homework
Week 2 - Who are You Aiming at?
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Week 3 - Website
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Week 4 - Writing Your Copy
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Week 5 - Social Media
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- Introduction to Week 5
- Lecture 1 - Why Social Media? (17:01)
- Lecture 2 - Defining Your Social Media Goals (9:32)
- Lecture 3 - Defining Your Brand Visually (16:31)
- Lecture 4 - Which Platforms? (24:56)
- Lecture 5 - Getting Followers (21:50)
- Lecture 6 - Content (18:08)
- Lecture 7 - Maintaining Social Media (18:00)
- Week 5 Homework
Week 6 - Non-Digital and Practice Management
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Resources Section
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A Course by The National College of Hypnosis and Psychotherapy
Designed by Therapists for Therapists